At a library research conference last November, presenter Willie Miller discussed his study that focused on the use of Twitter by members of the Associated Research Libraries (ARL). Miller examined the most successful accounts in terms of engagement, and ranked @UBCLibrary – managed by the Library’s Communications and Marketing team – as one of the top three influential accounts in North America. UBC Library was the only Canadian institution in the study’s top 10 list.
View the presentation at “ARL Klout study: significance of Twitter in academic libraries” and learn more by visiting the conference website (2012 IUPUI University Library and School of Information and Library Science Joint Research Conference – Indiana University).
Read more from UBC Library’s Community Report (2013).